See exactly why customers aren't finding you
This isn't a generic checklist — it's a personalised audit of your specific business across the factors that actually move the needle in local search.
What we check
Eight factors, weighted by how much each one affects local ranking.
Google Business Profile
We audit your GBP completeness, accuracy, photo quality, review count, response rate, and category optimisation — the single most important local SEO factor.
Local Citations & NAP Consistency
We search 15 major directories individually — Yelp, Facebook, BBB, Yellow Pages and more — to confirm where you're listed, and check your Name, Address, and Phone for consistency. Inconsistencies kill your rankings.
Keyword Rankings
We identify which local keywords you rank for, which you should rank for, and exactly where you stand against your top competitors.
Reviews & Reputation
We analyse your review volume, average rating, recency, and response patterns — and show you exactly how your reputation compares to competitors.
Mobile & Page Speed
Over 60% of local searches happen on mobile. We test your site speed, mobile usability, and Core Web Vitals — slow sites lose customers before they even see your offer.
Backlink Profile
We review your local backlink profile — the quality and quantity of sites linking to you — and identify opportunities to build authority in your market.
On-Page SEO & Schema
Title tags, meta descriptions, header structure, local schema markup, and content optimisation — so search engines understand who you are and where you serve.
AI Overview Presence
We check whether your business appears in Google's AI Overviews — the AI-generated answers at the top of search results that are rapidly replacing traditional blue links.